We deliver four main categories of information. The first is detailed descriptive information, the second is personalized opinion content, the third is personalized trip planning tools and the fourth is tools for partners to manage the information being presented.

Specifically, we present factual information such as hours of operation, season of operation, cost of a visit, number or sites, list of amenities and other data specific to the attraction. This information is organized as to help users locate an attraction based on their interest or traveling preferences. The second category is personal or opinion based content that will also refer to details regarding the attraction but will be context driven. This includes marketing data provided by the attraction itself, for example “best view of the Saco River in all of Maine” and third party, opinion based, data provided through peer ratings or reviews of an attraction provided by visitors. Once a consumer has used the factual data to identify a list of attractions they would like to visit, they can follow up by using this additional content to assist them in making a final decision regarding the best choice for them personally. The third main category of items found in the site is the trip and vacation planning tools. These tools assist visitors in searching for and locating attractions that may be based on both personal profile of interests and/or criteria entered by the consumer at the time of the search. Once an attraction is identified an additional set of tools that will help the user organize the attractions that they would like to visit. These options include, the ability to create a list of favorite attractions, create a trip itinerary, email attraction information and use the forum to ask questions or see existing ratings from fellow visitors. In the end these complementary suite of features aligned with current and custom content will provide the growing market of outdoor enthusiasts the best set of options for planning and organizing their trips.

For our partners we provide additional tools to manage their product detail page, edit and manage events and edit attraction content displayed to the visitors. This allows them to keep their content fresh, report on the referrals from the site and manage their message to the interested party.